Online eCommerce platforms are readily accessible on the internet, like Prestashop, Magento, osCommerce, Zen Cart and etc. With all the different options that are available, it is essential to decide which one we should use and which one best suits our business needs best. This article will give you with five key characteristics of the eCommerce platforms to help you decide on your own which one will suit your online business the best.The best Massage Chair

Catalog Management

Catalog management is an essential component of an eCommerce platform. It allows you to manage all your products all under one roof. Ideally, it should have the ability to batch import and export your products as well. This is a crucial feature when you have a lot of products to upload onto your website. This feature could aid in reducing time by allowing a massive download or upload of your products to your server. Consider how long could be lost if you have to download 3000 products to your servers manually. Catalogs should also permit you to control the price of your products with ease. It should also include the ability to schedule your products to set the prices of your items automatically. While browsing through your catalog, the system must also have a filter feature and integrated search feature that will aid you in finding your products quickly.

Tools for Marketing and Promotions

Promotion and marketing is extremely crucial for your eCommerce site. An effective eCommerce store should have regular online promotions and marketing campaigns in order to keep your customers returning and making the purchase they’ve always wanted to make. Be sure that your eCommerce platform lets you create coupon codes for discounts, as well as create and maintain price rules that apply to members as well as non-members. The most powerful tools enable you to increase sales and cross-sell your products. These tools are crucial for your site’s ability to retain customers.

Deliveries and Shipping Features

Based on the type of merchandise you offer through your store online A well-designed delivery and shipping module is essential for your eCommerce website. The delivery and shipping feature is the single most essential element for customers who are buying from you. The system must let your customers choose the delivery option for their purchase, and the system should also automatically calculate for the user the cost of shipping. In addition being important, it’s also essential to be aware of what international shipping options are available and how easy is it is to integrate them in your own system. For instance, DHL and FedEx provide real-time shipping rates. You must know how to incorporate them into your eCommerce software.

Payment Modules

Like shipping and delivery The payment module is the the most essential features of the eCommerce system. Paying customers is the primary objective of the majority of eCommerce websites that sell goods and subscriptions. Your eCommerce system should be compatible with the most popular payment gateways and payment systems. E.g. PayPal, Worldpay and 2Checkout. Your customers on your eCommerce website should be able to select from a variety of payment options, as various payment options are popular across different areas of the world of internet.

Search Engine Optimization

The last feature on this list includes search engine Optimization (SEO) function in the eCommerce system. SEO is a crucial feature for all eCommerce websites Your services and products must be indexes and crawled through search engine. Without SEO, people cannot locate the items they are looking for online and your website will not reach its clients. If you’re not able to promote your eCommerce store’s goods to the world through other methods, in the event that you do not, nobody is able to locate your goods. In order to be optimized for search engines your eCommerce platform needs to create for you the search engines friendly (SEF) URLs. They will also assist you in creating sitemaps in a way that allows the submission of your site to search engines. They should also offer you with the option to input your meta-information about your products in the administration area of your eCommerce system.