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October 17, 2021

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Artigo destinado a infomar Dicas de marketing Digital para empresários de todos segmentos read more
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Søkemotoroptimalisering byrå

Hvis du er markedsfører eller bedriftseier, har du sannsynligvis blitt fortalt at du burde bruke SEO ( søkemotoroptimalisering ) mer enn en eller to ganger. Det er fordi det i dag er en viktig del av enhver vellykket markedsføringsstrategi. Afectium AS er eksperter og innehar lang erfaring innen fagområdet SEO. Med oss på laget vil du nå flere potensielle kunder ettersom vi vil øke synligheten til bedriften din. Vi kan vise til høy ranking ved søk på Google for alle våre kunder, og vi vil gjøre vårt ytterste for at du skal havne på førstesiden på nettopp Google. Det vil si, vårt mål er at din nettsides ranking skal være langt over konkurrentenes nettsider. Fordelene er mange med å hyre inn.  Aktiviteter som typisk blir gjennomført Gjennomgang av nettstedets innhold og struktur (et kryss mellom en revisjon av din tilstedeværelse på nettet og en diagnostisk test) Analyse av nøkkelord som vil hjelpe forbrukerne med å finne virksomheten din Støtte for omdømmehåndtering på eksterne nettsteder, inkludert kataloger og gjennomgangstavler Råd om teknisk utvikling og innholdsstrategi Trafikkanalyse og overvåking, spesifikk for din bransje og område Resultater som du kan forvente  En sterkere, bredere tilstedeværelse på nettet En forbedret rangering av søkemotoren (men igjen, ingen troverdig SEO-ekspert vil […] read more
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SEO Link Building – Who, What, When, Where, Why (and How)

In this article, we discuss search engine optimization link building strategies that you can implement. Perhaps you’ve read an article or two by search engine optimization (“SEO”) experts stressing the importance of link building to the visibility of your web site on the major search engines. If, for example, you happen to navigate the Google online documentation to the “Webmaster Help Center” you will see the Google response to the question “How can I improve my site’s ranking?” The Google response includes the statement “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.2” “Link building” then, is the process of developing “inbound” links to your web pages in order to drive traffic to your site and improve your search engine ranking. Sounds simple, but there are so many different complex online link building programs and strategies it’s mind boggling! And, some techniques, even legitimate techniques implemented incorrectly, may actually render inbound links completely useless. I started this article intending to cover the 5 W’s – who, what, when, where and why. But, at the risk of detracting from the clever title, I felt the need to add […] read more
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7 Questions To Ask Your Website Designer Before You Hire Them

Choosing a website designer often seems to be fraught and overly complicated. But a bit like a motor car, there is a lot more going on with a website than meets the eye. Use this checklist to narrow down your website designer choice to make sure that you get a good, functional, website design that meets or exceeds your expectations. 1. Check their portfolio This is the designer’s shop window and should show a range of different sites they have designed. Make sure that the sites they show are still online – if the sites are no longer in existence, the portfolio isn’t up to date. If they show thumbnails, check that the actual site looks like the thumbnail. If it doesn’t, that’s a possible sign that the new design hasn’t been used. 2. Do they use WordPress? Whilst some website designers will sigh at you asking that question, it’s still a good one to ask. Over 1 in every 5 new websites now use WordPress. And there’s safety in that number! It means that if your website designer disappears off the face of the earth or changes direction or you fall out with them, you’re not stuck. If your […] read more
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Important Tips For Content Writing

Content writing involves writing the content for the website, blogs, online magazine, press releases, and journals. The readers on the online medium are very much impatient and thus they require what they want in the first instance when they watch your content. The average time the internet user spends reading the content is not more than 20 seconds. You need to attract the reader to your website in such a short span of time, thus make the content accordingly. So, the important tips for content writing are as follows: 1. Clear writing is the first important tip for content writing. Audiences on internet are very impatient, so if you write content difficult to understand then nobody will be visiting your website again. Mention you thoughts clearly and you will be able to hold back the visitors. 2. Keep the content concise. Be direct to the point. Avoid writing descriptive because the reader on the internet is no way going to read if you include the irrelevant content in your write-up. Concise writing is a key to hold the customer. Writing content in the concise manner will help you to explain the topic of the content clearly. 3. Start the first paragraph of the content with the most […] read more
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Hire a Web Marketing Agency For Better Business

There are many types of design agencies that exist in the world in order to help their business clients to promote their businesses or services. Some of the agencies out there handle design work like stationary design and produce business cards, brochures, magnets and flyers that customers can pick up on their way out of the business and keep with them at home so they have something to refer to like a price list, hours of operation and a phone number where the business can be reached. Though anyone could simply write down this information it is important to have a nice brochure design with a legible typeface, equal spacing and good graphics that are easy to understand and look at so as to not confuse the viewer. One of the most important agencies to hire though is a web marketing agency. A web marketing agency will be the agency that handles the internet portion of your business promotion. Even if your business is a brick and mortar service that only works on-premises and does not do business over the internet a web marketing agency can still be hired to create a web page that informs the visitor of what […] read more
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Finding a Digital Agency: What to Look for in a Web Design or Web Development Agency?

Narrow down your digital agency selection using our handy top ten tips on choosing a web design agency. 1) Check out their own site Do you like it? Does it sell to you? Does it contain all the types of skills that you’re looking for e.g. good web design, well designed user interface, well built, works on mobiles. Does it impress you? 2) Ask to look at their portfolio Are the case studies recent? Do you recognize the company names? Do a Google search and check that the companies exist and have the same website that the agency designed. Do you like the website designs they have produced? Ask yourself: Do they represent the company well? Would you use this website? Do they have experience of website design in your field? Do the website’s meet their objectives? 3) Check References Ask the web agency if they can send you references or testimonials from customers. And when you get these testimonials, make sure you check them out. Call the clients up and check that the testimonials are real. Finally, ask how long the agency has been running. Age doesn’t always matter, but it does help to identify experience. 4) Capabilities All […] read more
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Difficulty in Choosing a Web Agency

Choosing an ideal Web Agency for your business is definitely tricky. Making the choice has to be a calculated decision.. Some basic parameters I think that one should judge potential agencies on are as follows- 1. Past Experience of the Agency across Creative, Technology and SEO capabilities: Weight 30% (Distribute weight across these parameters depending on your requirement). 2. Ideas and Suggestions provided by the Agency: Weight 20%: This will give you an indication to their dedication towards the account, understanding of the brief and the application of their creativity. 3. Cost: Weight 30%: Obviously this could be the deciding factor, but to start with you should give everybody a good hearing. Just so you know that in the end you are comparing an apple to an apple. 4. Communication and Flexibility of Working: Weight 20%: Since a web design and development project is a very iterative process you need to have a good set of Account Managers who you think will understand you and will be flexible with your needs at times, when you really want some options. It is quintessential to weigh each agency on the fore-mentioned parameters. The task be seem simple but involves a good deal […] read more
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Porque conquistar “Seguidores”, “Curtidas”, “Comentários” e “Compartilhamentos”

Confira porque conquistar “Seguidores”, “Curtidas”, “Comentários” e “Compartilhamentos” em nossos perfis, funpages e postagens é importante para o posicionamento do nosso site/loja virtual nas buscas orgânicas do Google, Bing, Yahoo, etc. Antes, você sabia que 80% dos usuários das redes sociais passam longe de serem clientes potenciais para os nossos negócios? …continue lendo e entenderá os VALORES APORTADOS. Exato! Infelizmente passam longe MAS aportam valores. Eles não são os clientes potenciais que tanto sonhamos mas, por outro lado existem os “Sinais Sociais” e “Contagem de Seguidores” que são importantes e fazem parte dos cálculos que determinam o posicionamento dos sites/links nos resultados de buscas e eles sim colaboram e muito com essa parte. Um pouco mais sobre isso. Seguidores: Dizem que nossa funpage e/ou contas nas redes sociais passam a ser relevantes para os buscadores depois de 500 seguidores. Sinais sociais: E também, que os compartilhamentos, comentários e curtidas fazem parte do cálculo do google e ajudam a determinar o posicionamento das nossas páginas na concorrência para com um resultado de busca. Por isso, é importante constar no perfil ou funpage o link do nosso site e nos posts, o link da página do nosso site ou loja virtual que […] read more
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Internet Marketing Services for Small Businesses

Small businesses take part in marketing their business on the internet not only because most programs are budget friendly and completely customizable, but also because it has been proven that local internet marketing works for small businesses if done by professionals. Small businesses can also find deals that are made specifically for them when it comes to internet marketing in order to get their foot in the door when it comes to properly advertising their business. There are a few different options for a business to choose from when it comes to marketing via the internet as well. One of the most popular options for small business is the pay per click method of marketing, also known as PPC. This process consists of paying each time someone clicks on your website and visits it. This means you can monitor your marketing costs very specifically and it is a good way of evaluating how well the internet marketing is working for you. Another popular method of marketing for small businesses is by focusing online efforts to the market that is local to you. If the majority of your business deals with local customers, there is no sense in marketing in other […] read more
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