Mobile marketing is here to stay, and authors had better begin to learn about what that means and how they can benefit from it. Gone are the days when all it took was to write a book and then have a publicist do the marketing for you.

Instead, we all have to understand the dynamics of a changing and diverse medium marketing is becoming. I am aware that many authors are still trying to get a grip on the internet and what that means to your publishing business. I will simply confirm to you with this article that the game has changed with the introduction of mobile device marketing.

Don’t think just because your book is on Kindle you have this portable media thing under control. Not on your life my friend. Let’s begin to understand what this really means to the world and them how that translates to you.

Here are some figures for you to ponder;

Four out of five teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life

The global mobile advertising market will be valued at over $16 billion by 2011

Cell phones subscriptions will top 5 billion globally before 2011

250+ million Americans carry mobile phones-over 80% of the nation’s population

All the above means is that more and more people are going mobile. With newer and more capable devices and what really turned me on to the whole concept of the game-changing is when you take a moment to think about the fact that as of just 2 -3 years ago nearly 100% of those who engaged with you online used desktops or laptops to do so.

Not anymore, instead they will be using, iPads, Androids, iPhones, tablets, touchpads, and evermore changing and highly adaptable contraptions yet to be released or devised. The summary of all this is that to keep ahead of the technology curve and understanding how your customer will find you. Engage with you and ultimately buy from you has changed.

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