SEO, or search engine optimization, is a method of optimizing search engines so that websites appear in search results when someone searches for services and products, rather than just company names. It is the idea that anyone searching for something online can find a website of a business without having to know anything about it or its name. SEO can encompass many different techniques, but the best sustainable SEO (also known as “white hat SEO”) is based on the idea that your website should be easier to search engines understand and read, which will allow them to rank you higher for the appropriate terms. Although it is common to decide to outsource SEO, there are many scammers out there who will take small and local businesses looking for SEO. How can one find a trustworthy, honest, and legitimate search engine marketing professional? It’s actually quite easy to find an SEO agency online. Search for “SEO agency” in Google or Bing. You don’t need to pay for the ads at the top. The firm that landed at the top search results is what you want. They must be very good at SEO, or else their website won’t appear in the natural listings. You can narrow down […] read more