Why website optimization is a scam compared to SEO
In a growing internet advertising market, there are too many businesses that are paying for services that will not bring in any new customers. You might say to yourself, why would anyone pay out their hard-earned money for something that would not bring in revenue or that has a 0 ROI? The simple answer: most people still lack the knowledge of how internet marketing works. If this is you, it is not your fault. You should be able to focus on what your business does, not become an expert in marketing as well. Website design companies are to blame.
Whether you are a new business or one that has been around for a while, you need to become relevant on the internet in order to maximize your earning potential. Right now you are thinking, “How do I do that?”, or “How do I know what/who to believe anymore?”, or “They all tell me the same thing, they are going to get me on the front page of Google”. Hopefully, this article will enlighten you on those questions.
First of all, there is a huge difference between website optimization and search engine optimization. Most people hear the word “optimization” and they assume it is all the same thing. It is most certainly not. Website Optimization is creating good content, meta tags, and relevant keywords in your website. It does not include link building or activity, the two things you absolutely need in order to become relevant on the internet. Search Engine Optimization combines website optimization with link building and activity as the 3 main ingredients to become relevant online are content, link building, and activity.
So here is the problem: You are looking to become relevant on the internet and the first thing you need is a website. So, you contact a website design company and they charge you x amount of dollars for a website. Then, they charge you a monthly fee for ‘website optimization’. I have seen this monthly fee anywhere from 60 dollars to 600 dollars a month. This is where you are wasting your precious advertising dollars. Or they claim to do the website for “Free”, and you pay a monthly charge for as long as you have your website. So even if its say $50 a month, and you are in business for 5 years, how much did you actually pay for your website? $3000! That’s money that you should have been able to use for advertising and marketing. In my many years of advertising and marketing experience, your website should be 100% optimized when the website is complete and goes live. There is no reason at all for you to pay to optimize a website after that. It coincides with the old adage “if you are going to do something, do it right the first time”. If you need to update your content or want to add to your website, this is not website optimization and you should not be charged to make those minor changes to your website. The reason these website companies charge a monthly fee is simple: because most people don’t know any better. They charge you these fees because the reality is that once your website is finished, you really don’t need them anymore, therefore, these companies won’t be able to generate continual revenue. So they tell you that you pay for website optimization on a monthly basis, which basically means you are paying them to do absolutely nothing. How many of you reading this have done this and 3, 6, 9 months, or years later(hopefully not) are still not on the front page? Exactly.
If you pay for services like that and you are not relevant on the internet, they call that a scam. By definition, a scam is to swindle (someone) by means of a trick. Everyone has heard of Search Engine Optimization, the keyword being optimization. So website design companies trick you by using the word ‘optimization’, and most people think that will get them relevant on the internet. Hopefully, at this point, you now understand the difference between website optimization and search engine optimization. I am not saying that you don’t need to optimize your website at all, what I am saying is that once your website is optimized, you don’t need to keep optimizing your website. It should have been done right the first time.
I have done websites for clients and made sure they were optimized 100% when they went live and then focused on search engine optimization and search engine marketing to get them on the front page and never touched the website again, except to make minor updates or changes. Those clients are on the front page and stayed on the front page because I focused on SEO and did the website optimization right the first time. And no, I don’t charge these clients a monthly fee for website optimization because I did it already, so why am I going to continue charging for something that is already done? I don’t.
In conclusion, website design companies are engaged in improper business practices with your hard-earned dollars because they are charging customers a monthly fee for something that should have already been done when your website went live. If you are one of those companies paying a monthly fee for website optimization, I hope you stop now and use those funds for search engine optimization and marketing because that is the only way you will ever get a return on your investment. As Nancy Reagan famously said, “Just Say No”! Its time that people were made aware of these business practices so they are not wasting money that could be used to help bring in business, rather than paying something for nothing.