Having a presence on the internet for businesses these days has become important as people have been shifting their areas of interest. Whether they’re using it as a mode of learning, entertainment, or shopping, the internet has become a part of their daily lives.   According to stats available at Thrive My Way, over 80% of US consumers prefer online shopping. Although to compete in the digital space for a Digital Marketing Agency, many things need to be considered.  Businesses face many issues while they hustle toward building their brand over the internet. Here, we will discuss the Digital Marketing challenges that every business is facing currently – Driving Relevant Traffic To The Website Targeting the right market is very much important for any business as it helps them to create campaigns as well as increase their brand awareness. Consequently, marketers face a significant challenge in knowing which channels to use to reach the right audience to convert them into customers. By leveraging robust analytics, you can determine which of them will work best for you and optimize your efforts at the same time. You must measure your analytics at modest intervals to give your efforts enough time to work […] read more